Industry rates
How much to charge for Motion & Animation
For motion & animation we recommend charging from $1,510 to $11,610 (US rates, default project scope). A typical quote includes Script & storyboard, Style frames, and Animation. Use the calculator below to adjust region, line items, and your rate.
Or jump straight to the pricing calculator.
What motion & animation usually covers
Animated explainers, logo stings, and motion graphics.
Our default scope for motion & animation includes: Script & storyboard, Style frames, Animation, Render & delivery. Turn optional items on or off in the calculator to match how you actually work.
Deposits and getting paid
Take a deposit before you start. It filters out tyre kickers and protects your time. 50 percent up front is standard for project work.
Revisions and scope creep
Cap your revision rounds in writing. Anything beyond the included rounds is billed at your hourly rate. This is the single best defence against scope creep.
Common questions
- How much should I charge for motion & animation?
- For US freelancers using our default scope, motion & animation projects typically land between $1,510 and $11,610. That range reflects the Charge less / Charge more slider in the tool (0.4x to 3x on the suggested rate). Your market and experience may sit anywhere in that band.
- What should a motion & animation quote include?
- At minimum: Script & storyboard, Style frames, and Animation. Our calculator pre-selects the usual deliverables for motion & animation so you can start from a realistic scope instead of a blank page.
- Hourly rate or project total?
- The calculator supports hourly, per-item, and whole-project pricing. Most motion & animation quotes start hourly until scope is locked, then switch to a project total for the final client-facing number.