Industry rates
How much to charge for Social Media
For social media we recommend charging from $500 to $4,240 (US rates, default project scope). A typical quote includes Strategy & calendar, Content batch (12 posts), and Scheduling & publishing. Use the calculator below to adjust region, line items, and your rate.
Or jump straight to the pricing calculator.
What social media usually covers
Content calendars, post design, and channel management.
Our default scope for social media includes: Strategy & calendar, Content batch (12 posts), Scheduling & publishing, Monthly reporting. Turn optional items on or off in the calculator to match how you actually work.
Deposits and getting paid
Take a deposit before you start. It filters out tyre kickers and protects your time. 50 percent up front is standard for project work.
Revisions and scope creep
Cap your revision rounds in writing. Anything beyond the included rounds is billed at your hourly rate. This is the single best defence against scope creep.
Common questions
- How much should I charge for social media?
- For US freelancers using our default scope, social media projects typically land between $500 and $4,240. That range reflects the Charge less / Charge more slider in the tool (0.4x to 3x on the suggested rate). Your market and experience may sit anywhere in that band.
- What should a social media quote include?
- At minimum: Strategy & calendar, Content batch (12 posts), and Scheduling & publishing. Our calculator pre-selects the usual deliverables for social media so you can start from a realistic scope instead of a blank page.
- Hourly rate or project total?
- The calculator supports hourly, per-item, and whole-project pricing. Most social media quotes start hourly until scope is locked, then switch to a project total for the final client-facing number.