Industry rates
How much to charge for SEO & Marketing
For seo & marketing we recommend charging from $840 to $6,710 (US rates, default project scope). A typical quote includes SEO & site audit, Keyword research, and On-page optimisation. Use the calculator below to adjust region, line items, and your rate.
Or jump straight to the pricing calculator.
What seo & marketing usually covers
SEO audits, campaigns, and digital marketing strategy.
Our default scope for seo & marketing includes: SEO & site audit, Keyword research, On-page optimisation, Tracking & reporting setup. Turn optional items on or off in the calculator to match how you actually work.
Deposits and getting paid
Take a deposit before you start. It filters out tyre kickers and protects your time. 50 percent up front is standard for project work.
Revisions and scope creep
Cap your revision rounds in writing. Anything beyond the included rounds is billed at your hourly rate. This is the single best defence against scope creep.
Common questions
- How much should I charge for seo & marketing?
- For US freelancers using our default scope, seo & marketing projects typically land between $840 and $6,710. That range reflects the Charge less / Charge more slider in the tool (0.4x to 3x on the suggested rate). Your market and experience may sit anywhere in that band.
- What should a seo & marketing quote include?
- At minimum: SEO & site audit, Keyword research, and On-page optimisation. Our calculator pre-selects the usual deliverables for seo & marketing so you can start from a realistic scope instead of a blank page.
- Hourly rate or project total?
- The calculator supports hourly, per-item, and whole-project pricing. Most seo & marketing quotes start hourly until scope is locked, then switch to a project total for the final client-facing number.