Industry rates
How much to charge for Copywriting & Content
For copywriting & content we recommend charging from $425 to $3,400 (US rates, default project scope). A typical quote includes Brief & research, Outline & structure, and First draft. Use the calculator below to adjust region, line items, and your rate.
Or jump straight to the pricing calculator.
What copywriting & content usually covers
Web copy, articles, scripts, and brand messaging.
Our default scope for copywriting & content includes: Brief & research, Outline & structure, First draft, Editing & polish. Turn optional items on or off in the calculator to match how you actually work.
Deposits and getting paid
Take a deposit before you start. It filters out tyre kickers and protects your time. 50 percent up front is standard for project work.
Revisions and scope creep
Cap your revision rounds in writing. Anything beyond the included rounds is billed at your hourly rate. This is the single best defence against scope creep.
Common questions
- How much should I charge for copywriting & content?
- For US freelancers using our default scope, copywriting & content projects typically land between $425 and $3,400. That range reflects the Charge less / Charge more slider in the tool (0.4x to 3x on the suggested rate). Your market and experience may sit anywhere in that band.
- What should a copywriting & content quote include?
- At minimum: Brief & research, Outline & structure, and First draft. Our calculator pre-selects the usual deliverables for copywriting & content so you can start from a realistic scope instead of a blank page.
- Hourly rate or project total?
- The calculator supports hourly, per-item, and whole-project pricing. Most copywriting & content quotes start hourly until scope is locked, then switch to a project total for the final client-facing number.