Industry example
Logo & brand identity quote
Brand quotes should show what happens if they stop halfway. Paid discovery and concept phases protect you if they ghost after seeing routes.
Or jump straight to the Quote Generator.
Typical brand quote phases
Discovery, 3 concept directions, refinement on one route, visual system, guidelines, export pack. Price phases so early yes doesn't lock you into unlimited refinement.
IP and files
Terms: who owns what before and after payment. Full transfer on final payment is the usual freelancer-friendly default.
Mark & Matter
Quote Q-1190
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Brand discovery | 1 | $720 | $720 |
| Logo concepts (3 routes) | 1 | $1,800 | $1,800 |
| Refinement & asset pack | 1 | $1,400 | $1,400 |
| Total | $3,920 | ||
Common questions
- How many concepts to include?
- Three is standard. More than that belongs on its own priced line.